When it comes to price, the Apple Watch is not a watch.



I’ve had an interesting point come up in a couple conversations after Apple announced their new Watch today. $350 is not a lot of money for a nice watch. People spend much, much more on watches that do a lot less. The difference, though, is a nice watch will remain relevant and perfectly functional for as long as you take good care of it. The Apple Watch will remain relevant for 2 to 5 years, while it’s function may slightly exceed that. How many times have you pulled an old cellphone out of a drawer to find that it won’t charge anymore? How long will it be before Apple drops this first-generation device off of its support list for connecting to future devices?

I don’t mean to say that the Apple Watch won’t be worth its price-tag. For many people (maybe including myself) I’m sure it will be. What I am saying, though, is that we shouldn’t let the form fool us into seeing it in the wrong context. This is not a long-term investment in a luxury watch. I think it should be framed as the same investment we make in any other electronic device, for better or worse.