Chris Bangle Talks about BMW’s GINA

BMW recently unveiled their new GINA concept car. They’ve taken the body panels of the car, typically sheet metal, plastic, or fiberglass, and replaced them with a stretchable cloth. Beneath the cloth there are a series of structural supports that can be moved around, changing the form of the car. These days, the rigidness, safety, and ride quality of a car is mostly affected by the structure of the vehicle, while the skin is mostly aesthetic. In this video, Chris Bangle (Director of Design at BMW) talks through some of the philosophies behind the study, and explains the implications it may have for BMW as a company moving forward. We won’t see it on the road any time soon, but GINA may represent a shift in focus at BMW toward non-traditional solutions to very traditional problems.

Via: Parel Design Blog

Interview with BMW’s Chris Bangle

Chris BangleExcellent interview with Chris Bangle, an American designer who is currently the chief of design for the BMW group.

Full interview at www.design-emotion.com

A short snippet:

What is false I believe is to try and “strategize emotion”…without understanding of spontaneity, context, or serendipity. What is equally false is to try and design without a orientation, without a framework; randomly. Design needs clear borders to push against, only in that way can it be strengthened. And sometimes you wind up moving some borders…that too must be allowed.