Topps 3D Live Baseball Cards

Augmented Reality concepts are becoming more mainstream. Not too long ago Mini released a magazine ad in Germany utilizing the interactive technique. Now Topps has jumped on the bandwagon with their 3D Live baseball cards. What a great application! Check out the video below for a demo of the cards in use.

httpvh://www.youtube.com/watch?v=QAjEGqGnpFI

I first saw this mentioned in a tweet by @jefftippett who linked to this New York Times article. There’s also more information at Engadget.

1

Mini: Augmented Reality Print Ad

Mini AR AdVia: Technabob

Mini has released a print ad in Germany that takes advantage of augmented reality technology to give you a virtual model of the new Mini convertable. When you go to the special Mini website you can launch an applet that ties into your webcam and looks for the print ad. Hold the ad up and you get a 3D model of the car. Unfortunately, the application is Windows/IE only right now, but if you’re on a Windows machine you can print out a PDF of the ad and try it out yourself.

Check out the Technabob post for more information and a video.

My friend Henry also pointed me to this article on artoolkit for the iPhone, which gives developers the ability to roll out this sort of interactive media on the handheld. It would be amazing if applied to print ads in the city, with 3D models and even video trailers for movies being overlayed. Nearby WiFi access points could be installed or leased to provide bandwidth (perhaps the AR application used could automatically connect to WiFi hotspots with certain names).

iPhone AR Toolkit