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CapitalOne Waste

CapitalOne sent me this 9.5″ x 6″ package to try to get me to sign up for one of their credit cards. I know we all get several of these a day in some cases.

I’m just increasingly amazed at the amount of waste these companies will pump into landfills. What pushed me over the edge was the inclusion of a square of bubble-wrap to give the package bulk , and make it seem like there was an object inside. However, there was nothing but several slips of paper.

Does CapitalOne really think I’m going to want to do business with them after deceptive and wasteful actions like these? It’s like how spammers fill the subject line with H4X0R language to bypass spam filters. Do these companies not realize that they lose credibility?

I understand the industry built around direct mailing, but as our culture becomes more sensitive to waste and responsibility in our consumption, I hope these companies will catch up, or be held accountable when they don’t.

The contents of the package:

Chris Owens

2 Comments

  1. The irony is that once you sign up they spam the hell out of you to get you to move to paperless billing to save trees.

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