Excellent interview with Chris Bangle, an American designer who is currently the chief of design for the BMW group.
Full interview at www.design-emotion.com
A short snippet:
What is false I believe is to try and “strategize emotion”…without understanding of spontaneity, context, or serendipity. What is equally false is to try and design without a orientation, without a framework; randomly. Design needs clear borders to push against, only in that way can it be strengthened. And sometimes you wind up moving some borders…that too must be allowed.
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